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The Bumper Score

The Bumper Score is a Bumper-derived metric that measures how well your show delivers ads to a Verified Audience. Scores range from 0 to 200, with 100 representing the average of all participating shows. Scores above this 100 benchmark signal stronger verified reach and higher value to potential sponsors.

How is the Bumper Score calculated?

The Bumper Score is calculated using first-party data from trusted sources, including:

In essence, it looks at the number of audience members we can confirm were present at the midpoint of the episode, divided by the total number of times an episode could have been heard or seen as determined by its total impression count.

The score takes into account episode-level performance of your show from the recent past, considering episodes published within the past three months that have been in market for at least seven days.

It’s a benchmark, meaning it’s calculated in comparison to other participating shows on the Bumper Dashboard. Your score may rise or fall depending on the performance of other shows.

How often is the Bumper Score updated?

The Bumper Score is updated regularly on an ongoing basis.

Will advertisers be able to see my Bumper Score?

You have full ownership of your data, including your Bumper Score. Advertisers and agencies may request your show’s score, or you may choose to share it in order to increase their confidence in your show’s ability to deliver ads to real audience. However Bumper will never release this information without your explicit permission.

What is considered a “good” Bumper Score?

The Bumper Score is a benchmark across all shows on the Bumper Dashboard. We rank every show on the platform, then map that percentile rank linearly to the 0–200 scale: the median show scores 100.

Score range What it means
150–200 Significantly above average verified delivery
100–150 Above average
100 Industry median
50–100 Below average
0–50 Significantly below average — large gap between delivery and verified audience

What causes my Bumper Score to change?

The Bumper Score is updated on an ongoing basis. As episodes of your show fall in and out of the considered time period, and as impressions and Verified Audience for the considered episodes grow, your score may fluctuate. Since the Bumper Score is a benchmark measured against all eligible shows on our platform, it may also rise or fall as additional shows are added to the Bumper Dashboard.

How can I increase my Bumper Score?

Your Bumper Score rises when the ratio from impressions to Verified Audience increases, and with higher episode-level listen and watch time.