Loyalty
The Bumper Dashboard uses a number of metrics to calculate audience loyalty over time. These can be used to help you understand whether your show is reaching the right listeners and viewers: people who return again and again.
Average Days Per Listener
Average Days per Listener is a Bumper-defined metric that tracks the average number of distinct calendar days an audience member spends time with your show in a given week or month.
This metric is calculated using data from Apple Podcasts Connect and Spotify for Podcasters:
- A weekly or monthly deduplicated number of Verified Listeners
- Daily-resolution Verified Listener counts
This metric counts audience members who start any episode on a given day, and only counts people once per day.
Average Lifetime Value
Average Lifetime Value is a Bumper-defined metric that tracks the average number of distinct calendar days an audience member spends time with your show over its entire run. It can be thought of as a loyalty score.
This metric is calculated using data from Apple Podcasts Connect and Spotify for Podcasters:
- An all-time deduplicated number of Verified Listeners
- Daily-resolution Verified Listener counts
There's no single definition of a "good" Average Lifetime Value score. But an increasing number over time tells you audience members are returning for more. A decreasing number means people aren't coming back.
New Audience
New Audience is a Bumper-derived metric that measures the number of listeners and viewers coming to your show for the first time. A new audience member is a Verified Listener who has never played an episode of the show in the past.
Returning Audience
Returning Audience is a Bumper-derived metric that measures the number of listeners and viewers coming to your show more than once. A returning audience member is any Verified Listener who has hit play on any episode of the show at any point in the past.
Average Episodes per Verified Listener
Average Episodes per Verified Listener is a Bumper-derived metric that tracks the average number of episodes of your show an audience member listens to in a given time period. It can help you determine whether you are producing too many or too few episodes.
This metric is calculated using data from Apple Podcasts Connect and Spotify for Podcasters:
- Unique listeners per day/week/month at the podcast level
- Unique listeners per day/week/month at the individual episode level
In a given time period, if you have fewer Average Episodes per Verified Listener than total episodes published, this may mean you're publishing too many episodes:
If you have more Average Episodes per Verified Listener than total episodes published, this may indicate that your audience wants even more:
